Founded in 1933
Modern Automotive was founded in 1933 by O.T. Fowler. From the start, Modern has been a family-owned enterprise offering honest, straightforward service to all customers.
O.T. Fowler believed that everyone who walked through his doors should be offered the same level of respect that he would offer his own family.
Honoring his vision
For four generations—spanning the Great Depression, World War II, and into the present day—Modern has faithfully served our community, offering value, respect, and convenience to all.
Today, with 14 locations across the state, customers experience a selection and level of service that keep generations of North Carolina car buyers coming back again and again.
What we’ve always done.
As life moves faster, Modern has stayed true to its founder’s values: treating customers with respect, doing the right thing every day, and giving customers value for their dollar. It’s not that complicated.
Today, our customers can get service from us anytime and anywhere, with our fast, convenient online presence. Just like the beginning, consumer satisfaction drives our shopping experience whether it’s in-store or online.
History of Modern Auto
1933
O.T. Fowler, Sr. and R.E.L. Morefield, Sr. purchased a struggling Chevrolet dealership at 148 North Main Street in Winston-Salem, North Carolina, changed its name, and began operating as Modern Chevrolet.
1942
With the United States involved in World War II, all automobile production stopped. Mr. Morefield, Sr. died in June of that year, leaving the dealership in the hands of O.F. Fowler and Mr. Morefield’s son, R.E.L. Jr.
1947
To meet new demand, the company built a state-of-the-art, architecturally striking dealership at 800 West Fourth Street, which became a landmark in downtown Winston-Salem.
1963 - 1977
Fred Fowler joined the business full-time. By January 1977, Rob Fowler was employed as well, and the Fowler family had purchased the ownership interest of the Morefield’s.
1980 - 1990
During the last several decades, Fred and Rob Fowler greatly expanded the number of franchises represented by Modern, beginning with the purchase of Modern Nissan.
PRESENT
Modern Automotive Network employs more than 1,100 people in its 17 Dealerships, four Collision Center locations, Parts Warehouse, and Support Center.